#160: Tactical Tuesday: How to Build Audiences, Authority & Connections

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences. </span></li> <li><span style="font-weight: 400;">Jason has five tips for becoming a guest on a podcast show. </span></li> <li><span style="font-weight: 400;">First, you must have the ability to speak well and articulate your message. Send links to your prior speaking engagements to demonstrate your skill when soliciting guest appearances.  </span></li> <li><span style="font-weight: 400;">Help the host deliver an interesting show. Do your homework before appearing and be prepared to weave in stories. </span></li> <li><span style="font-weight: 400;">Second, build your network in your space. Referrals from your acquaintances allow you to connect via a warm introduction versus a cold call. One of the ways Jason sources guests for his show is through previous guest recommendations. </span></li> <li><span style="font-weight: 400;">Next, find other podcast episodes that resonate and take notes. Deconstruct the copy and take forward what you learn. </span></li> <li><span style="font-weight: 400;">Fourth, create a list of podcasts you want to appear on and work your way up the list by starting with smaller shows first to get experience.</span></li> <li><span style="font-weight: 400;">Lastly, drop your ego at the door. Take time to be thoughtful when filling out f