160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson

<p>Today I am very excited to have Dr. Matt Johnson on the show to talk about the application of neuroscience and psychology to the business world. A professor, researcher, and writer, Matt received his Ph.D. in Cognitive Psychology/Neuroscience from Princeton University in 2013. His focus now is ultimately about bridging the gap between science and business, and to this end, he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing.</p> <p>A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, Matt regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native San Francisco and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon. Among other things today, we are going to talk about the book he co-wrote, called Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains. It’s fascinating stuff you definitely want to listen to today!</p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:07] In today’s episode, I’m excited to introduce you to Dr. Matt Johnson, co-author of Blindsight.</span></li> <li><span style="font-weight: 400;">[01:38] Among other things today, we are going to talk about the book he co-wrote, called Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.</span></li> <li><span style="font-weight: 400;">[03:30] Matt shares more about who he is and how he got into behavioral science. He has always been driven by a curiosity about why we do what we do. </span></li> <li><span style="font-weight: 400;">[05:33] For the past five years he has been working to explore the deep connection between neuroscience and marketing. </span></li> <li><span style="font-weight: 400;">[08:16] They started working together as neuroscientists and marketers because of the shared real