#160 – Leveling up in life and in startups: Eduardo della Maggiora, Betterfly

<p>After spending a decade at JP Morgan, all the way to becoming VP, Eduardo della Maggiora decided he wanted to go from company advisor to company builder. </p><p>Betterfly got 99 nos and 1 yes in the beginning, as Eduardo puts it. After fundraisings and pivots, the corporate benefits platform became a unicorn back in 2022. Now, it&apos;s focusing on its global expansion.</p><p>In this episode, Eduardo and I talk about:</p><ul><li>How to practice essentialism in our personal and professional lives;</li><li>Eduardo&apos;s transition from financial exec to startup founder, including a journey to Africa;</li><li>And the constant effort of leveling up.</li></ul><p>My name&apos;s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!</p><p>Building good sh*t in Latin America?<br/><br/><a href='https://go.latitud.com/'>Find out how to pen your startup the right way</a><br/><a href='https://meridian.latitud.com/'>Request early access to the Meridian international business account</a> <br/>Or simply <a href='https://updates.latitud.com/newsletter'>sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem.<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm'>Spotify</a>. </p>