#159: Jeff Sweat, Founder of Sweat + Co

<p>Jeff Sweat makes advertising agencies famous. </p> <p>Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising. </p> <p>As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it&#39;s not enough to tell a story—you have to create a story worth telling. </p> <p>He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it. </p> <p><br></p> <p><strong>Links</strong></p> <p>Connect with Jeff: <a href="https://www.linkedin.com/in/jeffsweat/" target="_blank" rel="noopener noreferer">here</a></p> <p>Connect with us: <a href="https://www.linkedin.com/company/66741635/admin/" target="_blank" rel="noopener noreferer">here</a></p> <p>Win a Crowbar to break into advertising: <a href="https://www.crowbarawards.com/" target="_blank" rel="noopener noreferer">here</a></p> --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: <a href="https://anchor.fm/breakenter/support" rel="payment">https://anchor.fm/breakenter/support</a>