158: Why Brands Certify Their Wines Sustainable | Marketing Tip Monday

<p>Over the past two weeks, we've looked at studies showing that <a href= "https://www.simon-kucher.com/sites/default/files/studies/Simon-Kucher_Global_Sustainability_Study_2021.pdf">people everywhere have been making more sustainable purchases</a>, and how they are doing this by seeking out products with eco-certifications -- and <a href= "https://wineinstitute.org/press-releases/consumer-trade-research-shows-increased-demand-for-sustainably-produced-wine/">wine is no exception</a>! The <a href= "https://www.ibisworld.com/industry-statistics/number-of-businesses/wineries-united-states/"> wine market is steadily growing</a>, and the majority of <a href= "https://www.winebusiness.com/news/article/232120/">sales come from retail outlets</a>. This is why putting the SIP Certified seal on your bottle is the best way to be sure your wine isn't being overlooked when shoppers are out looking for sustainable wines. </p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we share why our member get certified.</p> <p>When wine enthusiasts see the SIP Certified seal on your bottle, they know they are looking at a wine that was made with conscious care for the people and the planet.</p> <p>But don't take it from us -- here's what fellow SIP Certified members have to say about certifying their wines:</p> <h1>Sincerity, Vetting, & Media Coverage!</h1> <p>From consumers to employees, and from vineyards to media, Adam LaZarre, Director of Winemaking at Wine Hooligans, tells us that the rigid requirements for attaining SIP Certified wine have been well worth the time and dedication:</p> <p>“For us, having our wines SIP Certified is easily the best way to let our entire audience know we are