158 - Scrappy Marketing Tactics, with Thomas Shields

<p>How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?&nbsp;</p><p>&nbsp;</p><p>By getting scrappy.</p><p>&nbsp;</p><p>Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>&nbsp;</p><p>0:00 Intro</p><p>3:02 Getting Into Newsletters</p><p>4:35 Growing an Audience</p><p>10:38 Monetizing</p><p>12:07 Cold Calling Brands</p><p>13:06 Creating Content&nbsp;</p><p>17:02 Recycling Content</p><p>19:09 Packaging Sponsorship</p><p>21:17 A Hill to Die On</p><p>28:30 Predicting What Posts Well</p><p>&nbsp;</p><p>Follow Thomas:</p><p>Twitter: <a href="https://twitter.com/readmynewslettr" rel="noopener noreferrer" target="_blank">https://twitter.com/readmynewslettr</a></p><p>&nbsp;</p><p>Follow The Dink Pickleball:&nbsp;</p><p>Twitter: <a href="https://twitter.com/Pickleball" rel="noopener noreferrer" target="_blank">https://twitter.com/Pickleball</a></p><p>Instagram: <a href="https://www.instagram.com/thedinkpb/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/thedinkpb/</a></p><p>Website: <a href="https://www.thedinkpickleball.com/" rel="noopener noreferrer" target="_blank">https://www.thedinkpickleball.com</a></p><p>&nbsp;</p><p>Follow Daniel on Twitter <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dm