156: Communication is a CEO's strongest powertool. Christian Wiens, Getsafe

<p>Speak Like A CEO is back after the summer break. <br> <br> Today's guest is the CEO and co-founder of a trailblazing company that digitalizes the conservative insurance industry and has raised $115m+ in the process: <a href="https://www.hellogetsafe.com/en-de" target="_blank">Getsafe</a>. The InsurTech scale-up is based in Heidelberg. „Not being in Germany's start-up tech capital Berlin gives us the freedom to build a company culture that is independent of startup trends“, says <a href="https://www.linkedin.com/in/christian-wiens/" target="_blank">Christian Wiens</a>. This has given the company the „Day 1 feeling" since 2018. <br> <br> Christian develops his communication skills consciously and continuously. The same applies to the company itself. A rare beast among tech companies, Getsafe is in it for the long run, thinking decades into the future. <br> <br> Tune into this episode to hear from an inspirational CEO who is hardly your typical insurance industry guy:<br> <br> • How to position yourself as a challenger brand in a traditional industry and win 300.000+ customers<br> • Why the CEO is chief communicator <br> • How storytelling and messaging empowered Getsafe to raise $115m+ <br> <br> We also dive into Christians personal backstory (it all started with broken glass) and his best piece of comms advice. <br> <br> Please enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: <a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535">https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535</a></p>