155 - The Importance of Aligning Marketing and Sales Goals, with Mark Wolber

<p>Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!</p><p>&nbsp;</p><p>Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.</p><p>&nbsp;</p><p>He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.&nbsp;</p><p>&nbsp;</p><p>Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.</p><p>Keep up to date with the latest news from The Marketing Millennials:</p><p>&nbsp;</p><p>Follow Mike:&nbsp;</p><p>LinkedIn: <a href="https://www.linkedin.com/in/mikewolber/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/mikewolber/</a></p><p>Podcast: <a href="https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543</a></p><p>&nbsp;</p><p>Follow Daniel:&nbsp;</p><p>Twitter: twitter.com/Dmurr68</p><p>LinkedIn: linkedin.com/in/daniel-murray-marketing</p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials</p><p>&nbsp;</p><p>Daniel is a Workweek friend, working to produce amazing podcasts.&nbsp;</p><p>To find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p><br></p><p>0:00 Intro</p><p>1:56 Marketing and Revenue</p><p>3:08 Influence of Sales on Marketing</p><p>6:08 Team Structure and Alignment</p><p>10:08 Go-to-Market Goals</p><p>13:34 Making the Jump to a CRO</p><p>19:35 Scaling with Technology</p><p>24:24 A Marketing Hill to Die On</p><p>28:46 Words of Advice</p><p>31:17 Contact Us</p>