153 - The Rise of Short-Form and Long-Form Video Content, with Cassie Petrey

<p>Why should you be creating content for the right reasons?</p><p>&nbsp;</p><p>Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.&nbsp;</p><p>&nbsp;</p><p>Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.&nbsp;</p><p>&nbsp;</p><p>They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank">Retention.com</a> to book a demo today.</p><p>&nbsp;</p><p>Follow Cassie:</p><p>&nbsp;</p><p>Instagram: www.instagram.com/cassiepetrey/</p><p>LinkedIn: www.linkedin.com/in/cassiepetrey/</p><p>&nbsp;</p><p>Follow Daniel on Twitter <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter:&nbsp;</p><p><a href="http://www.workweek.com/brand/the-marketing-millenials" rel="noopener noreferrer" target="_blank">www.workweek.com/brand/the-marketing-millennials</a></p><p>&nbsp;</p><p>Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:</p><p><a href="http://ww