#153 — Memorable events as a startup strategy: Brian Requarth, Latitud

<p><b>Wanna win a free ticket to </b><a href='https://vls.latitud.com'><b>Vamos Latam Summit</b></a><b>, and bring your friends along with a discount? Participate in our exclusive raffle for Latitud Podcast listeners! Click the following link and comment your favorite episode&apos;s title + tag two friends: </b><a href='https://bit.ly/latitud-podcast-vls-raffle'>https://bit.ly/latitud-podcast-vls-raffle</a><br/><br/>Connections are really powerful — and even more so when we take the time to be together in real life. That’s why startups have adopted promoting their events as a brand and sales strategy. </p><p>We’re no exception. I started promoting events at Viva Real, and now we’re taking that strategy to the next level at Latitud. Our next big thing is Vamos Latam Summit: we’re gathering the top startup founders and investors in the region so that they can learn and build relationships.</p><p>4,000 people will be at VLS, on September 28th and 29th, in São Paulo. And you can win your ticket and even bring some of your friends with a discount. We’re doing an exclusive raffle for our podcast listeners. Click on the link in the description and learn how to join the raffle.</p><p>Now, we don’t want to stop there. Founders have been sending us a lot of questions about how they can also make memorable events and leverage brand and sales with that. So Mariana Fonseca, Latitud’s Content Lead, and I gathered these questions and talked in this episode about:</p><ul><li>Why adopt the events strategy if you’re thinking of strengthening your brand and sales;</li><li>How you can build events even on a tight budget;</li><li>The top metric you should keep an eye on and how to produce results after your startup’s event.</li></ul><p>My name’s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm! And see you at Vamos Latam Summit.</p><p>Building good sh*t in Latin America?<br/><br/><a href='https://go.latitud.com/'>Find out how to pen your startup the right way</a><br/><a href='https://meridian.latitud.com/'>Request early a