152: Tips to Train Your Staff from 3 SIP Certified Members | Marketing Tip Monday

<p>With over 250 members in our SIP Certified program for sustainable winegrowing, it's no surprise that there are many tried and true methods for keeping staff informed and up to date on matters of sustainability. For this last Marketing Tip in the Train Your Staff series, we talked to a few of our members about how they make sustainability a familiar and comfortable topic among their sales and hospitality staff.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we share three ways our members keep their team up to date on their sustainable practices so that you can use these methods at your winery.</p> <h1>The Key at Jackson Family Wines</h1> <p><a href="https://www.jacksonfamilywines.com/">Jackson Family Wines</a> supplies its staff with <a href= "https://www.jfwthekey.com/assets/?brand%5B%5D=63">Trade Sustainability Resources</a> through an online platform. Staff can use this site to view photos from the properties that document specific sustainable practices, study aesthetically pleasing and descriptive infographics, and go through PowerPoint presentations that summarize sustainability initiatives at specific properties.</p> <p>There are also charts of the brands' certified sustainable wines, a variety of sustainable-themed POS materials, and documents with statements, stats, and goals pertaining to the company's dedication to sustainability.</p> <p>A JFW Sustainability Stats table shows an annual comparison of various sustainability metrics, including gallons of water used per gallon of wine produced, kilowatt-hours of solar energy produced per year, percentage of winery energy offset by solar, and more. Each metric is also given a summary explanation below, so t