#152 – Startups' best practices and mistakes on product: Irit Epelbaum, Product Management Coach

<p>Irit Epelbaum has managed product teams for more than a decade. From San Francisco to São Paulo, she&apos;s worked in companies like Trulia, Peixe Urbano, and VivaReal. Now, Irit makes use of that experience to coach founders on the best practices of product management. She&apos;s both the product operating partner at Atlantico and an independent product management coach.</p><p>In this episode, Irit and I talk about:</p><p>- The best practices on product management for startups before they reach product-market fit;</p><p>- When to hire a product manager and how to structure the product team;</p><p>- How AI is going to affect product management, and why your product might not be working as well as you expected.</p><p><br/>My name&apos;s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!</p><p><br/><br/></p><p>Building good sh*t in Latin America?<br/><br/><a href='https://go.latitud.com/'>Find out how to pen your startup the right way</a><br/><a href='https://meridian.latitud.com/'>Request early access to the Meridian international business account</a> <br/>Or simply <a href='https://updates.latitud.com/newsletter'>sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem.<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm'>Spotify</a>. </p>