150: Can your team talk about sustainability? | Marketing Tip Monday

<p>Does your team understand what sustainable winegrowing is? Can they talk with your clientele about sustainability? We have made a great online course that will help anyone learn the basics of sustainability and the SIP Certified Program! And, do not worry, you do not need to be in the SIP Certified program to take advantage of this class and it only takes about 30 minutes.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we help you and your team talk about sustainability with your customers.</p> <p>Here’s what’s covered:</p> <h1>What is SIP Certified?</h1> <p>The SIP Smart course starts with a quick background on Vineyard Team's Sustainability in Practice (SIP) Certified program. This introduction will set the foundation for your team's understanding of what your certification represents. </p> <h1>Experience The 3 Ps of Sustainability</h1> <p>The SIP Certified Standards cover nearly 200 practices that protect the people and the planet. How do the hundreds of SIP Certified members implement these practices at their unique properties? In this part of the SIP Smart course, we interview six SIP Certified members to find out!</p> <ul> <li>Scheid Vineyards wanted to ensure their community had a place to get together and engage in community activity. Greg Gonzalez tells us about how they had part of their vineyard removed and transformed into a soccer complex for the community.</li> <li>The subject of water conservation is huge in agriculture! Steve McIntyre of Monterey Pacific gives a quick lesson on moisture monitoring practices to determine when and how much to irrigate winegrape vines.</li> <li>Have you ever seen a falconer at work? Here's your chance! In this video intervi