149: Why It's Important To Focus On Company Culture Right Now with John Morris

<p><strong>HIGHLIGHTS</strong></p><ul><li>The path to success is not always linear </li><li>Talking to business people can be a potent learning experience</li><li>Selling the experience, not just the product </li><li>What you do impacts company culture </li><li>It's the organization's job to engage employees</li><li>How to create a company culture in the era of remote work</li><li>Reward people for following your company's core values</li><li>People want to be micro supported, not micromanaged</li><li>Hire for culture first </li></ul><p><strong>QUOTES</strong></p><p><strong>John</strong>: "The best way to learn how to understand business is to talk to business people on a regular basis. You will learn every obstacle, every challenge. I mean I got an MBA from talking with small business owners and entrepreneurs for a living, telling me what their challenges are, what their concerns were, what their goals were, how they got stuck running the business instead of owning the business." </p><p><strong>John</strong>: "If your staff feels that they have a job, that means they're coming in, they're punching the clock and they're not fully engaged. It doesn't mean that they're not taking care of their clients or following systems controls and procedures. But it doesn't mean that they feel like they're part of a community, a movement, something bigger than themselves, a greater purpose." </p><p><strong>John</strong>: "Communication. Rewards. Recognition. Incentive. By the way, incentive does not always have to mean financial. Now, there might be a cost to  a product. But it might be a $45 apparel piece that has the company logo on it and says, 'You've been tremendous this month' embroidered on it. Or it just has the company logo and it comes in a nice kit and in that is a handwritten card also logo'd from that manager and that executive team saying, 'We wish we could be next to you, but understand you're always in our hearts and our minds. Thank you for your service, what you've done." </p><p><strong>John</strong>: "What we