#149: Mark Lack: Be the Broker of Expert Content

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast speaks with Mark Lack, an expert on personal branding, the best-selling author of “Shorten The Gap” and Host of ‘Business Rockstars.’ Mark discusses different strategies for building a personal brand, creating online content and finding ways to scale your business. He also talks about Business Rockstars and his dedication to his craft.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Personal branding is changing the narrative of sales and marketing.</span></li> <li><span style="font-weight: 400;">Mark invested in education for seven  years and learned from the top people. </span></li> <li><span style="font-weight: 400;">Develop your online positioning to build your personal brand and then monetize. </span></li> <li><span style="font-weight: 400;">Ask yourself: What problem do I want to solve? How will I be the best? What’s my  niche? How will I show up differently?</span></li> <li><span style="font-weight: 400;">Produce online content to add value and create goodwill. </span></li> <li><span style="font-weight: 400;">A key way to share content is read books on topics you’re interested in and highlight key takeaways with your customers. Afterwards, contact the author to schedule an interview.</span></li> <li><span style="font-weight: 400;">Using the above content model, book chapters become blogs and YouTube videos. Then, edit 60-second clips from the video and share on social media. </span></li> <li><span style="font-weight: 400;">Bring the experts and their expertise with your own spin on it - be a broker and a facilitator. </span></li> <li><span style="font-weight: 400;">Your network is your net worth. </span></li> <li><span style="font-weight: 400;">Business Rockstars is a media company offer