148 | Coaching with Katie Hunt: Expanding Into New Product Categories

<p><span style="font-weight: 400;">Hey friends! Has the thought of expanding into new product categories crossed your mind lately? You aren’t alone! In fact, today I had on a Paper Camp alumni for a live coaching session where we chat ALL about her hopes to expand into new product categories. It can be pretty scary to try to logistically plan for expansion but I think today’s episode will be really helpful for all of you who are looking to bring on more products to serve your people.</span></p> <p><span style="font-weight: 400;">What are the first steps to this process? For today’s guest, Tomi Hill of Little Happy Things, we broke down the steps she needs to take to make this happen and since it was a coaching episode, I gave her my advice and some homework so she could start taking action right away! I challenged her to start thinking and dreaming big about the new product category she’d want to layer in and to start setting some goals around that.</span></p> <p><span style="font-weight: 400;">We broke through some of the barriers that have been holding her back and had a frank discussion about diving deeper into the people you really want to serve. At the end of the day, it’s about recognizing WHO your customer is at the core - what kind of solutions are you providing for them? What problems do they have that your products solve? What stores do they shop at? We also touch on digging into the financials (because knowing your numbers is key to success) and looking through your numbers from both a retail and wholesale lense. </span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Tomi got into her business, Little Happy Things</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Transitioning away from wooden dolls into enamel pins, stickers and other gift items</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Making the leap from an Etsy shop to a wholesale model</s