146 - How To Think Differently About B2B Content, With Camille Trent

<p>When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?</p><p>Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.</p><p>Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.</p><p>Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.</p><p><br></p><p>Follow Camille:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/camillehansentrent/" rel="noopener noreferrer" target="_blank">www.linkedin.com/in/camillehansentrent/</a></p><p>Twitter: <a href="https://twitter.com/camilletrent" rel="noopener noreferrer" target="_blank">https://twitter.com/camilletrent</a></p><p><br></p><p><br></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p><br></p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>02:07 The Evolving Definition Of Content</p><p>07:40 Meeting Your Customer’s REAL Needs</p><p>10:59 How To Execute A Great Piece of Content</p><p>15:20 A Roadmap With Flexibility&nbsp;</p><p>20:15 Two New Ways To Measure Success</p><p>28:15 A Marketing Hill To Die On</p><p>31:14 Leaving Ego At The Door</p><p>31:49 Advice That’s Bigger Than Marketin