146 - How to Break Through Brand Obscurity with Josh Pitts

<p><span style="font-weight: 400;">If you want to build a show-stopping brand that generates attention, creates tons of leads for you, and positively impacts the world, you want to pay very close attention to today’s episode with guest, Josh Pitts. I am beyond excited and honored to bring you this conversation with Josh who is a dear friend and former client of mine. Josh is the founder of Shred Media, the world’s #1 Attention and Impact Network, he has completely changed the game for branding and social media specifically in the mortgage industry, and he’s the host of the Shred Show, which is the most popular podcast and live show in the mortgage space and beyond. Josh draws in listeners from all industries since his content is so powerful and recently I’ve been honored to be on the show. Josh is such a great show host and interviewer and I was privileged to be interviewed by him. Outside of all this he’s a dedicated family man with a beautiful family, he has a huge heart for service, and is just a standout guy all around.</span></p> <p> </p> <p><span style="font-weight: 400;">You do not want to miss this conversation with Josh as we talk about building a brand. But not just</span> <em><span style= "font-weight: 400;">building</span></em> <span style= "font-weight: 400;">a brand, but to break through obscurity. It’s not easy, but with consistency and authenticity, Josh is confident that you can impact your audience, even if it's just one person at a time.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[3:14] - Elyse is the one who helped Josh solidify the brand obscurity focus through coaching.</span></p> <p><span style="font-weight: 400;">[4:09] - Don’t make noise, make an impact.</span></p> <p><span style="font-weight: 400;">[5:26] - Will your posts make an impact or add to the noise? Impactful posts will catch someone’s eye and make someone stop and think.</span></p> <p><span style="font-weight: 400;">[6:29] - Put out meaningful content inste