145 - Why 10x is Easier Than 2x - Shannon Waller

It's easier to grow your business or life 10x than it is to fight through incremental 2x growth. Sounds counterintuitive, right? Our extremely special guest for this episode is Shannon Waller, a key decision maker at Dan Sullivan's Strategic Coach organization (www.StrategicCoach.com), where she has been on the team since 1991. She is an author, speaker, coach, Certified Kolbe consultant, is the creator of Strategic Coach's Team Programs, and is the host of the Team Success podcast (www.yourteamsuccess.com/podcasts). Shannon explains what 10x and 2x mean, why (paradoxically) growing 10x in your business or personal life is easier and simpler than pushing through 2x growth, and how exactly you can take advantage of that reality in your own life using the knowledge and experience you already have. Definitely check out the new book on this subject, 10x is Easier Than 2x, by Dan Sullivan and Dr. Benjamin Hardy: www.10xEasierBook.com. Listen to this episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.