145. The Power of Story, an Interview with Dr. Michelle Auerbach

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Dr. Michelle Auerbach. She and I met a few weeks back by an introduction from another podcast where we had both recently been guests, and it was clear we had a lot in common. When we had our “getting to know you” conversation I learned that Michelle’s work was all about the power of story (while I happened to be working on the curriculum for my upcoming class on Creating BEtter Presentations using behavioral economics and story for Texas A&M University. (</span><a href= "https://hbl.tamu.edu/certificate-program/"><span style= "font-weight: 400;">Register here</span></a><span style= "font-weight: 400;">)</span></p> <p><span style="font-weight: 400;">During the conversation, we touch on several concepts that have their own past episodes, including those on the novelty and stories, nudges, framing, status quo bias, DOSE brain chemicals, and many more.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode I’m excited to introduce you to Dr. Michelle Auerbach, author of</span> <em><span style="font-weight: 400;">Resilience: The Life-Saving Skill of Story</span></em><span style= "font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[01:59] Emotion is needed to make decisions, and stories evoke emotions.</span></li> <li><span style="font-weight: 400;">[03:48] Two days ago Dr. Auerbach defended her dissertation. (Congratulations!)</span></li> <li><span style="font-weight: 400;">[05:08] Story has always been an enormous part of Michelle’s life.   </span></li> <li><span style="font-weight: 400;">[07:14] She wanted to do change management in an organization because it is a place where all of the wisdom we’ve handed down shows up and helps people in their real everyday lives.  </span></li> <li><span style="font-weight: 400;">[09:09] Story does four really important change tasks. </span></li> <li><span style="font-weight: 400;">[10:07] Story moves s