145 – Can Healthcare Be Good for Patients and Business?

<p>Can we deliver healthcare in a way that's good for the patient&nbsp;<em>and</em>&nbsp;for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. </p><p>All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands. </p><p>Thanks to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! And shout-out to <a href="http://www.jenningshealthcaremarketing.com/" rel="noopener noreferrer" target="_blank">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/" rel="noopener noreferrer" target="_blank">Marketing for Better Health</a>. </p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>