144 - Why Creativity Matters in B2B, With Mark Jung (Live at SXSW 2023)

<p>And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.</p><p>You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.</p><p>Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Mark:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/markpjung/" rel="noopener noreferrer" target="_blank">linkedin.com/in/markpjung/</a></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>