144. Why ABM Is the Key to Unlocking Your Bootstrapped Businesses Growth with Jeff MacGurn

<p><span style="font-weight: 400;">Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.</span></p> <p> </p> <p><span style="font-weight: 400;">Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.</span></p> <p> </p> <p><span style="font-weight: 400;">Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.</span></p> <p> </p> <p><span style="font-weight: 400;">Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!</span></p> <p><br /> <br /></p> <p><strong>We talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The current landscape of digital marketing for small businesses</span> <strong>[03:38]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Dealing with the changes in buyer expectations</span> <strong>[07:14]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How ABM helps businesses in 6 different ways</span> <strong>[10:17]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Are you in front of the right audience?</span> <strong>[17:34]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to have a targetted marketing if you’re under $10 million</span> <strong>[21:43]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Coming up with content that connects with your target clients</span> <strong>[26:02]</strong></li> <li style="font-weight: 400;" aria-level="