144: The Value Selling Framework: Better Discovery and Articulation of Differentiating Business Value: w/ Chad Sanderson (Value Selling Associates)

<p>How do you get sellers to do better value discovery, storytelling and quantification? How do you assure rollout, adoption and scale of your new value program despite being remote?</p> <p>These are just a couple of the key value selling questions I tackled with&nbsp;Chad Sanderson, Managing Partner for leading sales training firm Value Selling Associates.</p> <p>In this interview he discusses the importance of having a framework to help drive more effective value discovery and conversations, and how to reshape value learning and enablement programs now that sellers are remote.</p> <p><a href="https://www.linkedin.com/in/chadsanderson/" target="_blank">https://www.linkedin.com/in/chadsanderson/</a></p> <p>#valueselling #valuemanagement #valueenablement</p>