144: Are you using the right message on social media? | Marketing Tip Monday

<p>Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, history, and awards. But what can you to do connect with your loyal supporters in their daily lives? Regularly post on social media, of course!</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we help you use choose the right message for the social media platform you are using.</p> <p>There are various social media platforms and each is suitable for different types of content. To wrap up our Marketing Tips social media series, let's talk about a few different social media channels and how you can tailor your content to align with what users are looking for.</p> <h1>Facebook</h1> <p>According to <a href= "https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/"> Statista 2022</a>, in January of this year, this social media platform ranked #1 as the most popular based on monthly users - and understandably so! Facebook is known for fostering connections (and reconnections) with people and communities. Here are two features your wine brand can use to satisfy users' quest for connection:</p> <h1><span style="font-size: 18pt;">Events</span></h1> <p>The Events feature of Facebook offers users an easy way to find out what's happening in their community, or plan an itinerary for their next vacation. Your brand is truly missing out if you're not utilizing this feature for your events. In addition to providing important details, a Facebook Event page has a couple of features that hone in on our social nature: potential attendees can check out who else might be there by looking at the "Attending" list,