144: Achieve Sales Success Without Compromising Your Values with Andy Paul

<p><strong>HIGHLIGHTS</strong></p><p>Andy's early career: from tech to sales</p><p>There's not just one way to sell products</p><p>Developing your own sales strategies</p><p>What is the role of a sales manager?</p><p>Selling in vs Selling out</p><p>Connect with someone on a human level</p><p>Think about the buyer's experience of you</p><p>Using engineers as sellers</p><p><strong>QUOTES</strong></p><p>Andy: "You have to be deliberate and intentional in saying, 'yeah how do I become the best version of myself as a seller'? I don't think it comes from blind obedience from one methodology or another. I think it's taking what works for you and continually pushing yourself to experiment and do new things."</p><p>Andy: "You want to give people a sense of agency over the choices they make on how they conduct themselves when they're with buyers."</p><p>Walker: "You have to establish not only what their problems are, but what their opinions are about their problems, right? Like what they think... because the key to understanding is getting their opinions, more than just data." </p><p>Andy: "At the end of the day, the single most important factor in the buyer's mind when they make a decision is their experience of you."</p><p>Andy: "Having the customer feel understood is perhaps the biggest source of value that you can provide to them as a seller."</p><p>Where to find Andy:</p><ul><li><a href="https://www.linkedin.com/in/realandypaul/">LinkedIn</a></li><li><a href="https://www.andypaul.com/">Website</a></li><li><a href="https://podcasts.apple.com/us/podcast/sales-enablement-podcast-with-andy-paul/id1046045197">Podcast</a></li><li><a href="https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572">Book</a></li></ul><p>Where to find Walker:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com