#143: Turning Transactions into Interactions, Marc-Alexander Christ, SumUp

<p>Ten years ago, the founders of the London-based fintech unicorn <a href="https://sumup.com" target="_blank">SumUp</a> went from door to door to convince merchants to trust them with their money. It’s been an incredible journey since.</p> <p>We have all used SumUp paying for coffee or shopping at independent retailers and now take convenient payment options for granted. But that wasn’t always the case. The historically slow-moving payment industry has gone through a complete revolution over the past decade, and SumUp has been one of the key players in this.</p> <p>Payment used to be a luxury product, exclusive to big retailers. The long tail of small merchants was left behind. In 2012, <a href="//linkedin.com/in/machrist" target="_blank">Marc-Alexander Christ</a> and his co-founders decided to challenge that. The company started out with one product - the white card reader you probably know from your local coffee shop.</p> <p>Today, SumUp offers a range of payments and solutions that give millions of businesses access to crucial financial services. The company has expanded to 31 countries so far and has 2600+ employees. Their goal: turn transactions into interactions.</p> <p>Tune into the episode, get inspired and find out more about:</p> <p>📚 Why you need to master storytelling as a founder</p> <p>❄️ How you find the two sentences that get the snowball rolling</p> <p>🚀 How to win multiple markets and become a global brand in a decade</p> <p>🥊 The communication challenges of becoming a multi-product company and how to tackle them successfully</p> <p><br></p> <p>Enjoy the episode and please support the podcast by sharing it and posting your review on Apple Podcasts: <a href="https://lnkd.in/dvyxVVtt"><u>https://lnkd.in/dvyxVVtt</u></a></p> <p><br></p> <p>🙌🏼 🎬 This episode is brought to you by <a href="http://heyviz.com" target="_blank">HeyViz</a>, your rapid content creation studio in Berlin. 🎬</p>