143: The things you learned about sales that are complete BS with Liz Wendling

<p><strong>HIGHLIGHTS</strong></p><p>01:36 Liz's professional journey to becoming a sought-after consultant and coach</p><p>04:26 Re-engineer language to stand out: Remove fillers, minimizers </p><p>08:14 Voice mails, like emails, need to be straight to the point</p><p>11:49 Being nice versus being real</p><p>15:11 People buy from people they like and trust is BS — it's about value</p><p>20:21 Turning attorneys into human beings who know how to connect with others</p><p>24:29 Connect with Liz and work with her</p><p><strong>QUOTES</strong></p><p>03:10 Liz: "It truly is about the approach and the language that we use. And when we drop the BS and this crap from the past and step into the world of now, not what we use to do, what we need to do today, that's where people can change their results forever."</p><p>06:52 Liz: "If you don't get anyone's attention, you're never going to get their business. Leave that crap out. It doesn't belong in the beginning of an email, get to the point, right? We have what three seconds now in this day and age to get someone's attention."</p><p>14:06 Walker: "Nice is doing what somebody else wants you to do and kind is doing the right thing on behalf of them, and that nice is weakness and kind is strength. And so, I think the way you just matched kind with authentic, meaning, caring."</p><p>Where to find Liz:</p><ul><li><a href="https://www.linkedin.com/in/lizwendling/">LinkedIn</a></li><li><a href="https://www.lizwendling.com/">Website</a></li><li><a href="mailto:liz@lizwendling.com">Email</a></li><li><a href="https://www.amazon.com/Liz-Wendling/e/B00Z76Z2QY%3F">Amazon author page</a></li></ul><p>Where to find Walker:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com</a></li></ul>