143. The Hype Handbook, an Interview with Author Michael F. Schein

<p><span style="font-weight: 400;">Do you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of</span> <em><span style= "font-weight: 400;">The Brainy Business</span></em> <span style= "font-weight: 400;">as I interview Michael F. Schein, author of the book</span> <a href="https://amzn.to/30ycQer"><em><span style= "font-weight: 400;">The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers</span></em></a><span style="font-weight: 400;">, who, among many other topics, discusses his take on that and how he personally believes hype to be a good thing.</span></p> <p><span style="font-weight: 400;">After Michael featured</span> <em><span style="font-weight: 400;">The Brainy Business</span></em> <span style="font-weight: 400;">in</span> <a href= "https://www.psychologytoday.com/us/blog/the-anatomy-hype/202102/21-psychology-podcasts-every-businessperson-should-listen"> <em><span style="font-weight: 400;">Psychology Today</span></em></a> <span style="font-weight: 400;">as the #1 psychology podcast that every businessperson should listen to, he was also kind enough to send me an advanced copy of</span> <em><span style="font-weight: 400;">The Hype Handbook</span></em><span style="font-weight: 400;">, which is full of great stories across history and different disciplines. I read the book and loved it and couldn't wait to talk with him on this podcast about the 12 ways businesses can use hype to find their audiences and create a dedicated following.</span></p> <p><span style="font-weight: 400;">In today’s episode, Michael offers invaluable tips and advice such as positioning yourself against ideas with which you disagree, packaging and branding yourself effectively, being confident in your own unique way, embracing theater and drama, using facts and figures in a way that is not boring, and so much more. We also touch upon topics that have been di