#142: Tactical Tuesday: Running the Numbers on Google Ads

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast discusses how to evaluate the cost of running Google Ads to determine if they’re a good option for your business.  </span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Before buying Google Ads, there are numbers you should be aware of. For instance, know the cost of your product or service to determine your return.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Impressions won’t make you any money when it comes to Google Ads. You need to understand how this impacts your overall ROI.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason shares a mathematical evaluation based on a $1000 ad spend for 1000 impressions at $1.00/per impression. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">To determine if you’re creating positive ROI, understand the lifetime value of your customers. This allows you to analyze the cost of your product/service to the cost of the ad spend. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Return on ad spend is the total amount of dollars you made (total conversion value in dollars) divided by how much you spent on ads. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Despite the low return, ads may bring a bigger value to your business. This is especially true if you’re selling a digital product. As an example, you can build your brand and your email list as well.  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The best way to know if Google Ads work for you is to just try it. Don’t be afraid to test out different visuals and copy. </span></li> </ul> <p><strong>3 KEY POINTS:</strong></p