142: Partner with an Influencer | Marketing Tip Monday

<p>Have you worked with a social media influencer? While the concept of working with influencers may sound intimidating to some, we can assure you that with clear goals and succinct calls to action, the process is super rewarding and for direct to consumer sales can be very lucrative.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we are taking about social media influencers.</p> <p>As we've discussed in previous Marketing Tips, partnering with social media influencers is a great way to reach groups of people who may be unaware of your brand, and specifically, partnering with a "wine influencer" will ensure that your brand is being shared with consumers who are passionate about wine and wine culture.</p> <p>In an effort to broaden brand awareness for SIP Certified, we engaged social media influencers in Q1 and Q2 of 2022. These campaigns were an incredible way to educate consumers about the benefits of purchasing SIP Certified wines and helped distill the messaging of sustainability down to digestible language via influencers.</p> <p>Creating a budget, establishing goals, brand parameters, and <a href= "https://www.talkwalker.com/blog/how-to-measure-social-media-engagement"> tracking engagement</a> are the key elements in an influencer campaign. Any reputable influencer will have a rate sheet complete with their prices for different types of posts as well as their average engagement rates and demographic reach. This is important for your brand as the reach should be successful and align with your existing or aspirational customer. Setting brand parameters is important so the influencer’s messaging is in line with your existing brand guidelines and feel.</p> <p>Now, to real