142. Facebook and Instagram Ads Are Hotter Than Ever - Here's Why

<span style="font-weight: 400;">Imagine there was a way to hack the social media system, avoid spending hours and hours trying to crack the ever changing algorithm, and finally build a huge audience of engaged fans more than willing to pay for your superpowers?</span> <p> </p> <p><span style="font-weight: 400;">I'm no genie, but this one wish I can grant!</span></p> <p> </p> <p><span style="font-weight: 400;">Cue: Facebook & Instagram Ads.</span></p> <p> </p> <p><span style="font-weight: 400;">I'm not talking about 'boosting your post.' (Unless you're a fan of wasting precious moolah, put those boosting fingers away because, newsflash, they are costing you big bucks!)</span></p> <p> </p> <p><span style="font-weight: 400;">I'm talking about a strategic plan that will save you hours and hours and build you an audience of dream students who can't wait to work with you!</span></p> <p> </p> <p><span style="font-weight: 400;">But I get it. One look at Facebook Ads manager is enough to tempt you back to the warm, comfy, familiar world of organic content. </span></p> <p> </p> <p><span style="font-weight: 400;">Here's the thing - I've worked with many online course creators, and surprisingly the biggest hurdle when it comes to paid reach isn't the techy side - that stuff is so manageable (especially if I'm there to help you). It's the mindset. It's letting go of perfection, being willing to play and explore, being ok to get it wrong & feeling confused. The whole process can feel uncomfortable.</span></p> <p> </p> <p><span style="font-weight: 400;">But the rewards are SOOO worth it!</span></p> <p> </p> <p><strong>Today on The Shine Show, I'll be taking you on a journey through online marketing exploring the best ways to find lots and lots of people online who love you, want to learn from you and who are keen as beans to buy all your amazing courses! </strong></p> <p> </p> <p><span style="font-weight: 400;">From organic reach, to Google Ads, to YouTube and good old Pinterest, I’ll cover it all and show you why I believe Fac