142. Don't Just Personalize, Get Personal w/ Kristina Jaramillo

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">When marketing speaks to one-to-many, we’re addressing industries. When we speak to one-to-few, we’re addressing personas. But personal relevance in one-to-one messaging means that we speak to how unconsidered gaps will affect that individual specifically.</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, I interview </span><a href="https://www.linkedin.com/in/kristinajaramillo/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Kristina Jaramillo</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Founding Partner at </span><a href="https://www.personalabm.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Personal ABM</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, about the difference between personalized and personal ABM — and why the key is CX.</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Kristina talked with me about:</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- What putting the customer first really means</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- How you should be using LinkedIn</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Personalized vs. personal ABM</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Who to target and how to target them</span></p> <p></p> <p><span style="