141. Your Course or Your Email List - Which One To Build First

<p><span style="font-weight: 400;">It’s time to tackle the most asked question in the online course industry…</span></p> <p><strong>Which came first, the launch or the list</strong></p> <p><span style="font-weight: 400;">Unless you’ve tapped into an unlimited source of time and resources, when first starting out in the online course world, you’re going to have to make some key decisions.</span></p> <p><span style="font-weight: 400;">Do you pour your time into perfecting an out-of-this-world, gold standard, polished to perfection, course?</span></p> <p><span style="font-weight: 400;">OR</span></p> <p><span style="font-weight: 400;">Do you bite the bullet and get serious about growing your email list & social media audience? (Beyond mum's loyal likes).</span></p> <p><span style="font-weight: 400;">I get it….thanks to Zuckerberg's pesky algorithms, building an audience can feel like walking through mud. It seems so much more productive to invest your precious time into creating your course content, because heck, if you nail that part, surely the audience will follow - right?</span></p> <p><span style="font-weight: 400;">The countless tears I've wiped up tell another story!</span></p> <p><span style="font-weight: 400;">I've seen many online course creators invest thousands in creating a course they were confident would take off, only to discover their offer completely missed the mark. They had no option but to watch their hard work trickle down the cyber-drain.</span></p> <p><span style="font-weight: 400;">But it doesn't have to be like this!</span></p> <p><span style="font-weight: 400;">That's why today on the show, I'm going to share with you exactly how to start becoming profitable sooner by nailing your course offer from the get-go and building your list faster without wasting a stack of time or moolah along the way.</span></p> <p><span style="font-weight: 400;">This week on The Shine Show, you'll discover:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to build