141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. </span></p> <p><span style="font-weight: 400;">She is also the author of four books including the one we will be discussing today,</span> <em><span style="font-weight: 400;">Choice Hacking</span></em><span style="font-weight: 400;">:</span> <em><span style="font-weight: 400;">How to use psychology and behavioral science to create an experience that sings</span></em><span style="font-weight: 400;">, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite?</span></p> <h4><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London.</span></li> <li><span style="font-weight: 400;">[03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. </span></li> <li><span style="font-weight: 400;">[04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to