#141 - Watercooler Chat: How to “Pre-Warm” Prospects To Shorten Your Sales Cycle

<p><span style="font-weight: 400;">Hey folks, let’s roll over to the watercooler to chit-chat about warming up an audience!</span></p> <h1><strong>WHAT YOU’LL LEARN IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What it means to warm up an audience and where that step belongs in your email campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Does it pay off to invest time in-pre warming?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is the best way for warming up and how to specify “the place” for your action </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">At what point in marketing effort does warming up make most sense?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Can you build trust fast enough with cold email without pre-warming?</span></li> </ul> <p><span style="font-weight: 400;">The beauty of taking this approach is that there is more than one way to do it, and at the same time you are answering an important question, “how can I give value to my users even if I don’t have the product to sell to them at this moment?”.</span></p> <p><span style="font-weight: 400;">Now let’s leave the watercooler and get back to work with this fresh knowledge!</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p>