141: The Challenges Faced by Senior Planners with Shawna Suckow

<p><strong>The Business of Meetings – Episode 141 – The Challenges Faced by Senior Planners with Shawna Suckow</strong></p> <p> </p> <p><span style="font-weight: 400;">We are delighted to speak with Shawna Suckow today! Shawna is the founder of SPIN (Senior Planners Industry Network). She is also a writer and speaker. </span></p> <p><span style="font-weight: 400;">Shawna joins us today to share her insights, discuss her take on what is happening within the industry, and talk about mental health, finding balance in life, and how to care for oneself. </span></p> <p><span style="font-weight: 400;">We hope you enjoy listening to today’s enlightening conversation with Shawna Suckow!</span></p> <p><strong>Bio:</strong></p> <p><span style="font-weight: 400;">Shawna Suckow, CSP, CVP, CMP, is a former planner who became a professional speaker in 2012. She speaks to salespeople, marketers, C-Suite, and business owners across all industries seeking insight into the shifting marketplace and how to reach customers better. </span></p> <p><span style="font-weight: 400;">What Shawna is proud of: Her latest book was recommended by Forbes as a top-six marketing book of 2022 (woohoo!). She has spoken in 17 countries on 5 continents (c’mon, Australia and Antarctica!). In 2019 she earned her CSP (like a Master's in professional speaking). </span></p> <p><span style="font-weight: 400;">Three memorable things about her: She is so good at parallel parking, she should get a trophy. Her first car was a Volkswagen Bug that caught on fire on her way to school. Also, she once did a turkey call for the Jimmy Kimmel audience. (She’s still embarrassed about it). </span></p> <p><strong>How Shawna got into the industry</strong></p> <p><span style="font-weight: 400;">After college, Shawna joined a commercial real estate company. She worked her way through PR and into the training department they were launching, where she helped create a training curriculum for real estate professionals. She fell into the industry through the meetings she planned t