141. Phocus: John Mittel on Building a New Beverage Category

<p>John Mittle is the President and Co-Founder of Clear/Cut Phocus, a caffeinated sparkling water brand started in Louisville, Kentucky. Phocus combines natural tea caffeine with L-Theanine, a tea amino acid that&nbsp;is specially formulated to boost attention and focus. We discuss what it was like launching a company while in med school, creating a new beverage category, and growing the company in Louisville, Ky.</p> <p>You can find Phocus at <a href="https://www.drinkphocus.com/pages/where-to-buy">DrinkPhocus.com</a></p> <p>Visit us at <a href="https://middletechpod.com/" rel="ugc noopener noreferrer" target="_blank">MiddleTechPod.com&nbsp;</a></p> <p><a href="https://www.youtube.com/channel/UC5CsRH8pKpWqMuj9Hpika0Q" rel="ugc noopener noreferrer" target="_blank">Watch the episode on YouTube</a></p> <p><a href="https://www.twitter.com/middletechpod" rel="ugc noopener noreferrer" target="_blank">Twitter</a></p> <p><a href="https://www.instagram.com/middletechpod" rel="ugc noopener noreferrer" target="_blank">Instagram</a></p> <p><a href="https://www.facebook.com/middletechpod" rel="ugc noopener noreferrer" target="_blank">Facebook</a></p> <p><a href="https://www.linkedin.com/company/middletech/" rel="ugc noopener noreferrer" target="_blank">LinkedIn</a></p> <p><a href="https://www.twitter.com/EvanKnowles_" rel="ugc noopener noreferrer" target="_blank">Evan's Twitter</a></p> <p><a href="https://twitter.com/lojo23" rel="ugc noopener noreferrer" target="_blank">Logan's Twitter</a></p>