140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen

<span style="font-weight: 400;">T</span><span style= "font-weight: 400;">here is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.</span> <p> </p> <p><span style="font-weight: 400;">Today, I welcome</span> <strong>Esben Friis-Jensen,</strong> <span style= "font-weight: 400;">Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.</span></p> <p> </p> <p><span style="font-weight: 400;">Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.</span></p> <p> </p> <p><span style="font-weight: 400;">Hit the play button now if you want to scale your business in the most effective way!</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Esben’s first company, Cobalt, and his transition into Userflow</span> <strong>[01:50]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What urged Esben to start his own company</span> <strong>[04:05]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Esben and his co-founders raised $40 million for Cobalt</span> <strong>[6:40]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The rationale behind founding Userflow</span> <strong>[09:51]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Growing Userflow with two full-time employees and one freelancer</span> <strong>[11:53]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Differentiating yourself through your product</span> <strong>[14:36