140 - Branding for High Dollar Sales with Johanna White Part 2

<p><span style="font-weight: 400;">Johanna White is back for a part 2 by popular demand! If you haven’t already listened to episode 134, you’ll want to at some point to learn about Johanna’s powerful backstory which is the most inspiring interview I’ve ever done on the podcast. In that episode we talk about the power of belief but our original intention was to talk about branding. So Johanna has graciously come back for that conversation today.</span></p> <p><span style="font-weight: 400;">We aren’t talking about just any old branding. We are talking about branding for high dollar sales, high ticket sales, luxury products and services, whatever you like to call it. It’s what you deserve, but how can you brand and position yourself to attract your ideal client? Johanna’s zone of genius is all things branding and marketing and we are so fortunate to have her expertise. Through her sense of humor, down to earth realism, and storytelling skills, she will have you hooked on her every word.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[3:31] - Johanna’s expertise is branding for high dollar sales. If you want to attract the best, you have to look like the best.</span></p> <p><span style="font-weight: 400;">[4:34] - What does Johanna mean by Best Kept Business Secrets?</span></p> <p><span style="font-weight: 400;">[5:46] - When the experience matches the scale of the brand, the price is not surprising.</span></p> <p><span style="font-weight: 400;">[7:50] - Johanna demonstrates the power of branding and what happens without it.</span></p> <p><span style="font-weight: 400;">[10:55] - If you want to look like the best, look at competitor’s inside and outside of your industry to find an image of luxury.</span></p> <p><span style="font-weight: 400;">[12:06] - You want your brand positioned in the mind of your consumers next to something that they already perceive as high value.</span></p> <p><span style="font-weight: 400;">[15:20] - Johanna explains brand