14. Nailing Your Brand's Visual Style Online with Ben Rifken

You’ve established your brand foundations, and now what? How do you transfer all that into the online space? <br /><br />
In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to create imagery that seamlessly translates your brand vision, mission and values onto your website and social media. <br /><br />We end the episode by addressing tips on how to put together the perfect brand photoshoot and how to manoeuvre prices when you are on a budget.