14 - Max Middleton & Jake Wombwell-Povey on measuring sustainability

Measuring sustainability is not a trivial challenge and there seems to be a plethora of options now. Vala Capital's Max Middleton and Jake Wombwell-Povey have done a huge amount of work in figuring out how to apply sustainability frameworks to startups and small companies. We take advantage of this to discuss some of the different frameworks, the differences between them and what they really mean to startups. We also discuss what the current surge of interest in ESG means for investors and the outcomes that companies may have. https://www.valacap.com/ (Vala Capital) Frameworks Impact Management Project - https://impactmanagementproject.com/ (https://impactmanagementproject.com/) Sustainable Accounting Standards Board - https://www.sasb.org/ (https://www.sasb.org/) Certified B Corporation - https://bcorporation.uk/ (https://bcorporation.uk/) Suggested books: Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist by Kate Raworth https://www.amazon.co.uk/Let-People-Surfing-Education-Businessman-Including/dp/0143109677/ref=sr_1_1?crid=3W1LSCZFUL66R&dchild=1&keywords=let+my+people+go+surfing&qid=1606325828&sprefix=let+my+people+%2Caps%2C159&sr=8-1 (Let My People Go Surfing) by Yvon Chouinard https://www.amazon.co.uk/Value-Everything-Making-Taking-Economy/dp/0141980761/ref=sr_1_1?crid=30Z6SCVUR3MN0&dchild=1&keywords=mariana+mazzucato+the+value+of+everything&qid=1606321696&sprefix=mariana+ma%2Caps%2C152&sr=8-1 (The Value of Everything: Making and Taking in the Global Economy) by Mariana Mazzucato