139. Kay Martin: Need drives innovation

<p>Kay Martin is a runner and founder of BOCO Gear. She used to say she was a student of the industry and full of passion and all those other adjectives.</p> <p>In this episode, we talked about:</p> <p>-why she called herself a fake athlete</p> <p>-her background in running and endurance</p> <p>-getting into the outdoor industry</p> <p>-being a female in a male dominated industry</p> <p>-starting her own brand, BOCO Gear</p> <p>-challenges in 2020</p> <p>-innovation and pressure</p> <p>-new lines of business that were unimaginable before</p> <p>-what she knows know she wishes she knew back then</p> <p>-goals for 10+ years out</p> <p>-and much more!</p> <p>This podcast is brought to you by BOCO Gear, a Boulder based custom headwear company company named after Boulder, Colorado.</p> <p>BOCO Gear was founded by kay Martin and born out of her learnings during her more than 25 year career in the outdoor industry.</p> <p>If you’ve been running trail or ultra races for the last few years, there’s a pretty high chance you own a BOCO hat or two.</p> <p>I have almost a dozen BOCO hats and they’re definitely my favorite headwear, and early in the pandemic they even started producing high quality face masks!</p> <p>Check them out at <a href="http://bocogear.com/">BOCOgear.com</a>. There’s a style for everyone!</p>