#138 - Business & The Big Why. Sarah Reitz, whylab

<p>Our guest today turned the Why? question into a thriving business. A clinical psychologist by training, <a href="//linkedin.com/in/sarah-reitz-837724a3" target="_blank">Sarah Reitz</a> worked in consulting until her work had lost its purpose. Pondering her personal dilemma, she emerged with two co-founders and a novel business idea that addresses a growing need. The result: <a href="https://www.why-lab.com" target="_blank">whylab - a digital fitness studio for mental wellbeing</a></p> <p>Tune into an episode in which Sarah and Oliver analyse&nbsp;</p> <p>🗝 Why the framing of your offer and messaging is key to differentiate yourself&nbsp;</p> <p>🙊 How to create an effective word of mouth strategy&nbsp;</p> <p>💸 The difference between promise and purpose brands and what is important when talking to investors.&nbsp;</p> <p>And much more!&nbsp;</p> <p>Enjoy the episode and support the podcast by sharing it and<a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 " target="_blank"> posting your review on Apple Podcasts:</a> &nbsp;</p> <p>🚀 This episode is brought to you by <a href="https://heyviz.com" target="_blank">HeyViz, your rapid content production studio in Berlin. </a>🎬</p> <p><a href="//linkedin.com/in/oliver-aust" target="_blank">Connect with Oliver on LinkedIn.&nbsp;</a></p>