137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you’ll learn a lot from this conversation with Felicity because…I did too! As you’ll hear throughout the episode, I’m not worried about asking the “dumb” questions like “what does that mean” or “what’s that term you just used?” I’m here for you dear listener! And, I figure if I haven’t heard of something, there’s a good chance there is at least one other person out there who would benefit from a definition as well. I hope you enjoy learning with me in today’s fascinating discussion with Felicity.</span></p> <p><span style="font-weight: 400;">You will get some ideas for tests and observational research you can do in your business to get an edge into the minds of your staff and customers. I hope you enjoy learning with me in today’s discussion with Felicity.</span></p> <h4><span style="font-size: 10pt;"><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></span></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:07] I’m excited to introduce you to Felicity Heathcote-Marcz an ethnographer at Atkins Global.</span></li> <li><span style="font-weight: 400;">[02:54] Felicity shares about being the point of contact in her organization for ethnographic research.  She leads many ethnographic projects all to do with the transport industry.  </span></li> <li><span style="font-weight: 400;">[03:57] She shares about some of the traditional ethnography projects she has led. </span></li> <li><span style="font-weight: 400;">[05:44] Ethnography is a methodology that originates from anthropology. The method began by studying culture