#136 - 5 Painful Ways Cold Email Can Backfire On Your Biz

<p><span style="font-weight: 400;">Are you afraid of all the bad things that could happen to you and your business by trying cold email? You should be.</span></p> <p><span style="font-weight: 400;">In this episode, we racked our brains to figure out the worst possible things that could happen using cold email and we did find a few nasty ones.</span></p> <p><span style="font-weight: 400;">So keep calm and find how out to cold email the right way. Enjoy!</span></p> <h1><span style="font-weight: 400;">HOW COLD EMAIL CAN BACKFIRE:</span></h1> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Burning a small market with poor messaging</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Losing current customers by sharing different pricing plans</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Getting sued because of laws like GDPR and CASL</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Getting your domain blacklisted</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">An industry-famous prospect blowing you up on Twitter</span></li> </ul> <p><span style="font-weight: 400;">Some people may decide cold email isn’t worth it, but there is an approach that we’ve come to, to figure out if a campaign should be continued or not. It is not necessarily the number of negative replies that you’re getting, but the overall positive impact the campaign is having.</span></p> <p><span style="font-weight: 400;">So make sure to take steps to reduce these threats, so that cold email doesn’t backfire on you.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p>