135: From Underdog to $1 Million in Revenue: How the Founder of PantyProp launched her own period brand

<p><span style="font-weight: 400;">Today in the guest chair we have Crystal Etienne, the CEO & Founder of PantyProp.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">After years of testing hundreds of prototypes, tweaking designs and being her own guinea pig, Crystal has perfected the exact equation of design, fit and most importantly, security behind each PantyProp underwear and swimsuit.</span> <span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Today, we’ll get into how she came up with the concept, how she produces PantyProp, and the lessons she’s learned as an entrepreneur thus far.</span><span style= "font-weight: 400;"><br /> <br /></span></p> <p><span style="font-weight: 400;">Listen on</span> <a href= "http://sidehustlepro.co/Podcast"><span style= "font-weight: 400;">Apple Podcasts</span></a><span style= "font-weight: 400;">,</span> <a href= "https://soundcloud.com/sidehustlepro"><span style= "font-weight: 400;">Soundcloud</span></a><span style= "font-weight: 400;">,</span> <a href= "http://www.stitcher.com/podcast/side-hustle-pro"><span style= "font-weight: 400;">Stitcher</span></a></p> <p><strong>This episode is brought to you by:</strong></p> <p><span style="font-weight: 400;">Try FreshBooks FREE for 30 days.</span> <span style="font-weight: 400;">Go to</span> <a href= "http://freshbooks.com/sidehustlepro"><strong>FreshBooks.com/sidehustlepro</strong></a> <span style="font-weight: 400;">and enter</span> <strong>SIDE HUSTLE PRO</strong> <span style="font-weight: 400;">in the how did you hear about us section to get started.</span></p> <p><a href="http://skillshare.com/nicaila"><span style= "font-weight: 400;"><br /></span></a><span style= "font-weight: 400;">Skillshare is offering Side Hustle Pro listeners a limited time New Years offer of 2 months of Skillshare FREE. To sign up, go to</span> <strong><a href= "https://www.skillshare.com/join/premium?c