134: Content Marketing Strategy with Abby Herman

<p>In this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest mistakes most business owners make when it comes to marketing strategy. </p> <p>Abby has a 5-day audience challenge that I'm going to do so please check it out and do it with me.</p> <p>Challenge - https://thecontentexperiment.com/<wbr />strategy</p> <p>Abby - <a href= "https://thecontentexperiment.com/">https://thecontentexperiment.com/</a></p> <p>***</p> <p>Resources mentioned:</p> <p>Brand You Funnels (first month free) - <a href= "https://www.brandyoufunnels.com/getstarted?fpr=danny97">https://www.brandyoufunnels.com/getstarted?fpr=danny97</a></p> <p> </p> <p data-pm-slice="1 1 []">***</p> <p data-pm-slice="1 1 []"> </p> <p data-pm-slice="1 1 []">Roadmap: <a href= "https://dannyozment.com/roadmap">https://dannyozment.com/roadmap</a></p> <p data-pm-slice="1 1 []">Questions? <a class= "ProsemirrorEditor-link" href= "https://www.speakpipe.com/podcaststrategies">https://www.speakpipe.com/podcaststrategies</a></p> <p>or email me at <a class="ProsemirrorEditor-link" href= "mailto:danny@emeraldcitypro.com">danny@emeraldcitypro.com</a></p> <p>***</p> <p>Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...</p> <ul> <li>Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!</li> <li>Access to me, my team, and a group of experienced podcasters through a private Slack channel​</li> <li>Monthly Q&A calls with me and the other Podcaster Pod members.</li> <li>Quarterly Expert Calls​</li> <li>Access to me and my network –– meaning I will