134: An Insider's Guide to Pitching the Press with Christy Laverty

<p>Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.<br/><br/>Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.<br/><br/>Guest Christy Laverty discusses the changes in news coverage from timing to Twitter.  <br/><br/>Christy Laverty spent over 20 years as a media expert, but now works to help people pitch the media, sell a story, or get visibility. Her specialty is helping people leverage the power of the media to gain influence, serious business credibility and customers.<br/><br/><b>Listen + Subscribe</b> <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a><br/><br/>© Molly McPherson 2021</p>