133. The 4 A’s of Customer Experience w/ Leah Chaney

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Not only should everyone want to have customer experience as an integral part of their org’s DNA, but they should also be accountable for the fact that they are a part of the customer’s experience. </span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, I interview </span><a href="https://www.linkedin.com/in/leahchaney/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Leah Chaney</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Founder and Chief Experience Officer at </span><a href="https://www.bettergrowth.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>BetterGrowth</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, about her brilliant 4 A’s of Accountability bucketing system.</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Leah talked with me about</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- How customer experience is like a theme park</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- The 4 As and how to scale them</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- How to weave retention into all of your goals</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Cultural impediments to the CX conversation</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size